B/SIDE
2024
B/SIDE
BRAND IDENTITY
MOTION
POSTER
WEB
OVERVIEW
b/side is a music player designed to bridge the gap between the convenience of digital music and the tangible experience of physical media. Targeting a younger generation accustomed to streaming, b/side offers a user-friendly way to tap their player to records and CDs, save the music locally on their device and create mixtapes to swap and share with others. The eco-conscious design utilises recycled materials, promoting sustainability alongside rediscovering the joy of physical music ownership.